Wholesale Business Fundamentals

Lesson 2 of 4
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Lesson 2

Finding Your Niche

20 min Beginner

Video Content

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Choosing the right niche is critical for wholesale success. In this lesson, we'll explore how to identify profitable product categories.

Research methods:
- Market trend analysis
- Competitor research
- Customer demand assessment
- Profit margin calculations

Popular wholesale niches:
- Electronics and accessories
- Fashion and apparel
- Home and garden products
- Health and beauty items
- Pet supplies

We'll teach you how to evaluate each niche based on demand, competition, and profit potential.

Key Takeaways

  • Research before committing to a niche
  • Consider profit margins and demand
  • Start with products you understand
  • Test small before scaling