Wholesale Business Fundamentals

Lesson 4 of 4

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Lesson 4

Pricing for Profit

18 min Beginner

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Setting the right prices is crucial for profitability. Learn how to calculate costs, set competitive prices, and maintain healthy margins.

Pricing formula:
Selling Price = (Cost + Expenses + Desired Profit) / (1 - Discount %)

Factors to consider:
- Product cost from supplier
- Shipping and handling
- Storage and warehousing
- Marketing and sales costs
- Payment processing fees
- Desired profit margin (typically 20-50% for wholesale)

Competitive analysis:
- Research competitor pricing
- Understand value proposition
- Consider volume discounts
- Adjust for market conditions

Key Takeaways

Know all your costs before pricing
Maintain minimum 20% profit margins
Offer volume discounts strategically
Review prices regularly

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Course Outline

Lesson 1

Introduction to Wholesale Business

Supplier Sourcing Strategies

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